Job Description
Job Title: Head-Marketing
Qualification: Bachelor's or Master’s degree in Marketing or a related field.
Experience: Minimum of 7+ years of marketing experience.
Reports To: Chief Business Officer
Location: Naxal, Kathmandu
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to promote the company's mutual fund, portfolio management services and other verticals.
- Plan and execute multi-channel marketing campaigns including digital, social media, content marketing, email and offline channels.
- Conduct market research to understand investor needs, competitor positioning and industry trends.
- Create compelling marketing content including brochures, presentations, website content, blogs and whitepapers.
- Collaborate with sales team to develop targeted marketing materials and sales support tools.
- Manage and optimize the company's digital presence including website, SEO, SEM, and social media platforms.
- Organize and promote webinars, seminars, investor education programs and industry events.
- Develop and monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives.
- Ensure compliance with regulatory guidelines related to financial marketing and advertising.
- Manage marketing budgets and allocate resources efficiently to maximize ROI.
- Build and maintain relationships with external partners, agencies and media outlets.
- Identify and implement innovative marketing technologies and automation tools to enhance efficiency.
- Work closely with product development teams to align marketing strategies with investment offerings.
Required Skills:
- Strong understanding of mutual funds, investment products and financial markets.
- Proven track record in developing and executing successful marketing campaigns.
- Expertise in digital marketing, including SEO, PPC, social media and email marketing.
- Excellent communication, presentation and analytical skills.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Proficiency in marketing tools such as Google Analytics, CRM software and marketing automation platforms.
