Job Description
Position: Market Research Assistant
Job Description
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Conduct primary and secondary market research to collect customer, dealer, competitor, and industry insights.
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Perform field visits to gather information on market trends, competitor products, pricing, promotional activities, and customer preferences.
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Collect, verify, and compile market intelligence from various sources to support business planning and decision-making.
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Monitor competitors’ products, pricing, service offerings, campaigns, and market activities, and prepare comparative analysis reports.
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Analyze research findings and prepare accurate reports, presentations, and actionable insights for management.
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Maintain research databases, dashboards, and documentation to ensure timely and reliable market information.
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Support product development, pricing strategies, marketing initiatives, and business expansion by providing relevant market intelligence.
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Coordinate with internal departments and external stakeholders to collect research data and ensure the accuracy of findings.
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Ensure confidentiality, quality, and accuracy of all research data and documentation.
Job Specifications
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Bachelor’s degree in Marketing, Business Administration, Management, Economics, Statistics, or a related field.
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1–2 years of experience in market research, marketing, business analysis, sales support, or a related field.
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Good understanding of market research methodologies, competitor analysis, customer behavior, and market intelligence.
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Strong analytical, data collection, report writing, and presentation skills.
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Proficiency in MS Excel, Google Sheets, MS PowerPoint, and other data analysis/reporting tools.
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Strong communication and interpersonal skills with the ability to conduct field research and interact with customers, dealers, and business partners.
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Detail-oriented with strong organizational skills and the ability to maintain accurate research records and databases.
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Ability to work independently, manage multiple assignments, and meet deadlines.
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Must have a two-wheeler and a valid driving license for field visits and market research activities.
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Willingness to travel as required for market surveys and research assignments.
To apply for this job please visit dishhome.rigojobs.com.
