Expressing what you represent is necessary in today's world full of competition. And it is even more critical that you stand out while doing so.
This is where personal branding comes into play helping you own your narrative.
Personal branding means establishing who you are and what you have to offer to your target audience. It mostly includes imparting your expertise, personality, values and goals to set your unique beliefs on what you stand for.
Personal branding is super important for anyone who is determined in creating something distinct yet simply identifiable around their name or career.
Personal Branding Strategies
Now, gone are the days for making personal/business cards and handing them out, because, with time, the bar for branding has been raised. You have got to opt for creative and smart strategies for personal branding. Here are some of them.
Work on utilising your personality traits that people have admired to represent your skills and charm your audience.
Identify the areas that set you apart from everyone else because that will be your strength in developing a personal brand.
Be honest with your areas of improvements. A major part about finding your brand is also owning your weaknesses but do not dwell on them. Instead, focus on how you can get better.
Carefully craft your online presence. Do not post anything problematic or things that will get you in trouble. And, make sure your contents are regular, relevant and engaging.
Expand your social presence by being active on networking sites such as Facebook and LinkedIn to communicate your values and interact with your audience.
Consider creating your website to publish your contents like blogs and link all of your social media channels to one platform. You can include your contact info as well. This will help to amplify your digital presence too.
Customise your resume and cover letter depending on the job requirements. One CV for all job positions does not speak of a very personal brand to anyone. So, prepare your CV that speaks on your behalf while it stays relevant to the job criteria.
Attend events and fairs where you can forge connections with professionals from your field. It will help you expand your circle and can be a beginning to establishing effective relationships.
Be confident about deciding what your values are and formulate plans to align with those values.
Always make sure that you have conveyed to your audience how they can benefit from your brand and what you have to offer.
Importance of personal branding
It is noteworthy to learn the importance of personal branding because this way you will know the significance of controlling your narrative.
You will also find out why being selective of what aspects of your life you want to present on the internet is okay.
Personal branding is important for various reasons and here are some of them.
Building relationships with popular brands
A strong personal brand lays a foundation for networking with several other brands. Personal branding leads to establishing effective relationships with popular brands, content creators, collaborators.
You will have different opportunities for partnering with many brands and possibly your competitors as well. Networking is very valuable in terms of setting up one's brand and expanding it eventually.
Building relationships with popular brands directly or indirectly helps with the visibility of your brand. So interact, engage and collaborate with the known brands for your good.
Reinventing your brand
The advantage of having your brand is the freedom to reinvent your branding time and again. You can change things that seem outdated and incorporate new ideas and values into your brand.
But you do need to be cautious, because in the process of reinventing you cannot afford to lose the very essence and goals of your brand. So, make sure the changes still do align with the original beliefs.
Meanwhile, enjoy the freedom to evolve and make the changes required. Let the creativity flow and renew your branding as felt and do not forget to be open about it with your audience.
Online presence growth
Personal branding indeed goes beyond your online presence. But the right type of personal branding certainly helps in being more active in the online world.
Personal branding does for your online presence what online presence does for your branding. They help one another grow. Personal branding and online presence go hand in hand.
Once your branding is built, eventually your online presence will grow for keeping your brand alive. And with time through your digital presence, your brand too starts cultivating a reputation.
To access greater reach
Personal branding has the power to lift your online presence and take it to great heights of growth. More and more likeminded people will discover you and reach out to you for networking.
You will start getting recognition and your content will reach a larger audience. Moreover, you will likely be uncovered by other brands and collaborators as well.
With appropriate personal branding marketing techniques, you will be able to access greater reach in no time. Hence, for the better or the best, personal branding is the way to go.
Your brand is an accumulation of all of the best qualities that you present to the world in the hopes of attracting audiences.
The focus of your brand is all your strengths and positive features that you bring along. And that particularly is very significant in helping you achieve confidence.
The brand that you have built in-return builds confidence in you. Personal branding confirms the validity of your traits and everything else you bring to the table. Thus, confidence unlocked.
Expanding networking and contacts
Personal branding plays an important role in your visibility and making you more identifiable across several platforms. You will stumble upon popular brands and influencers will also see about you.
Besides, you will join groups and follow them on social media that share your beliefs. Also, having a strong brand value means professionals will reach out to you.
It is because of personal branding that you can make contacts with people from your chosen career field. Moreover, it is because of your brand and what you have to offer, individuals will seek out a connection with you.
There are a lot of opportunities that come along with having a personal brand. Growth of your social media, collaborating with popular brands, partnering with business professionals are some of the important ones.
Apart from these, you will have a space to experiment with new ideas with your brand. Likewise, if you are a business person then personal branding will raise your sales and marketing.
Similarly, you will have the power to influence people, earn trust and reliability. Also, your confidence level will rise and you will thrive amazingly.
Gain trust from audiences
Speaking of earning trust, it is so vital that your audience believes in you as a brand. And as long as you are authentic and prioritise your followers then that really shouldn't be a problem.
Once you have put yourself out there as a brand, people will know you, analyse you but they will also trust you. If you already do have a decent following then those numbers will help you gain trust from audiences old and new.
People tend to look for brands with similar beliefs and goals and if your branding aligns with their values then you are sold as credible.
To cultivate a good reputation
Personal branding is about defining yourself and placing a curated image of your brand towards your audience. And, everything you do around setting up your brand simultaneously is also about nurturing the brand’s reputation.
Once your brand is fully established it will start generating likeability and credibility from the audience. They will begin to associate good things with your brand. They will talk about your brand and share your brand.
This, in the long run, successfully develops a reputation that you had desired. And this further will help the brand stand out and place it in an esteemed position.
Personal branding gives you the ability to navigate your story your way. So, having a defined personal brand will neither let hearsays get in your way nor do you have to engage with them.
Also, your name becomes recognizable through branding and that offers some space in relaying that everything you do is in the best interests of your audience and also the law.
You can leverage personal branding for legal security as long as you as a brand do not misuse the laws that you need to abide by. Plus, it can save you from identity theft.
Benefits of personal branding
Personal branding is sort of like a magnet. It brings great offers and opportunities to you. There are a lot of promising benefits to growing your brand. Some of them are listed below.
It gives you independence over how you want to showcase yourself to your audience.
It is about displaying all your unique abilities and how they set you apart from your competitors.
You will leave a legacy and people will keep on reminiscing about you, your skills and products.
You will learn about the economy and how to keep businesses afloat.
The instant validation on the internet can be very encouraging and rewarding to work harder.
People will start trusting you and caring about your content/products more.
It will open doors to collaboration and partnership opportunities.
You will get to network and connect with professionals from your field.
You can also capitalize on your areas of expertise and start doing business.
You will achieve your personal and professional goals and more.
You manage what you have to offer by yourself without giving false information or depending on others. This is what personal branding is about in a nutshell.
Thus, it is very telling how pivotal personal branding can be for you in today’s world full of competitions.
Team Rolling Blogs
Head/Editor : Pravash Rai
Team Leader : Roshan Kalauni
Writers : Lachana Shakya, Birat Bijay Ojha & Shikshya Subedi
Designs : Beena Koju